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Brands / FB HEALTH
fb health by Nupharm Group

IS ONE OF THE TOP-SELLING ITALIAN

specialty generic players with a focus on CNS products
FB Health psychiatrists

FB HEALTH

aims to achieve and maintain excellence in every single step of its business and, in particular, in the creation of a solid relationship with psychiatrists, neurologists, geriatricians, and in general with the whole medical and scientific class committed to the same goals

 

FB Health has developed business relationships with the best companies

in the world to ensure steady progress, optimum safety, compliance and
the effectiveness of each molecule marketed.

FB health in Italy
Headquartered in Ascoli Piceno (Italy)
FB HEALTH IS A SPECIALTY PHARMACEUTICAL COMPANY
focused on the research, development and commercialisation of innovative 
nutraceuticals and pharmaceuticals in Italy targeting neurologists, psychiatrists and geriatricians, 
with a special focus on central nervous system
branded CNS products

Focus

Pipeline with a strong focus on CNS products with a mix of
  • BRANDED CNS PRODUCTS
  • LINE EXTENSIONS
  • DIFFERENTIATED PRODUCTS
  • NUTRACEUTICALS
69% CNS nutraceuticals

Portfolio

  • Distribution focus on CNS nutraceuticals and CNS pharmaceuticals

  • Currently selling 8 CNS nutraceuticals and 7 CNS pharmaceuticals
69% nutraceuticals versus 31% CNS products
61%
nutraceuticals
39%
CNS Products
FB Health neurologists

Sales driver

  • CNS market in Italy Sales-reps team with a strong background in CNS targeting professionals in neurology and psychiatry, SPDC Hospitals…
  • 10 years CNS Specialist Currently among the first three companies in the CNS market in Italy in terms of share of voice
  • BRANDFBHEALTH_METAS_SALES_ALT_LIST03 Sales force totally dedicated to CNS with an average of 10 visits/specialist per year
  • BRANDFBHEALTH_METAS_SALES_ALT_LIST04 Advertising/communication materials, own publications, corporate presence at congresses & meetings
book fb health

FB HEALTH
HOLDS MORE THAN 10%

market share for the main CNS products
FB HEALTH IS ONE OF THE TOP-SELLING ITALIAN SPECIALTY GENERIC PLAYERS WITH A FOCUS ON CNS PRODUCTS
CNS pharmacy